New-build projects: consultancy, marketing, sale or initial letting
Planning, valuing and successfully marketing new-build projects – as a professional project developer or as a private individual. Walde will be your partner by your side. From smaller new-builds of three units up to larger construction sites, we will help you with our expertise. With established market potential analyses and advice on the optimal variety of offers, marketable extension options and prices, innovative marketing strategies and the complete handling of the sale or the initial letting up to the last residential unit.
Stéphanie Knüsli
Why Walde?
Large network
With a large number of interested parties from the right target group from a database with around 50,000 customers actively seeking a property, contacts with experts and partner companies for digital marketing tools, our network will form the basis for the success of your new-build project.
Centre of excellence
In a dedicated new-build centre of excellence, Walde has assembled one team with all the experts and services you need to make your new-build project a success – from the very first stage of the project until the last unit is occupied.
Our references
Any questions? Contact us now.
New-build consulting for private individuals
Are you a private individual planning to replace your home with a new-build or do you simply have questions about the development potential? Everything you need to know can be found here.
Digital Showroom: Experience and plan a new-build in 3D
In addition to visual representations, 360-degree tours, videos or 3D floor plans, Walde has introduced a digital showroom. You can experience it live in our offices in Zollikon. In the “Walde Virtual Area”, future residents can explore their new home up close with virtual reality/augmented reality before moving in and test individual set-ups, materials, furnishings and colour schemes. This simplifies and speeds up the sales process from the outset. This technology also supports professionals when planning new-build projects.
Frequently asked questions
Should you rent out a new-build project or is it better to sell it in condominium ownership?
First and foremost, the decision depends on the needs of the building owner. Should the new building yield return on a long-term basis (rental) or a one-off capital gain (sale)? The risks must be carefully weighed up for each project. Once the decision to rent or sell has been made, the ideal residential mix, suitable apartment types and target group segments are defined depending on the location. In the current market situation, the sale of condominiums is generally more likely. Demand for residential property remains high and continues to rise, while supply remains scarce, and prices are correspondingly high. Nevertheless, each new-build project must be examined individually. We would be happy to support you with a market potential analysis.
When is the ideal time to start marketing a new-build project?
We recommend involving experts from a marketing and user perspective as early as possible in the project phase of a new-build project. As we are very familiar with the residential needs of buyers and tenants as a broker with many years of experience and considerable transaction volumes, these can be incorporated into certain decisions regarding floor plans, residential mix and sizes, extension options and price structures right from the start.
Which apartment features are currently particularly important?
We are currently seeing an increased demand for apartments with a larger garden/outdoor space, as well as space for a home office. Demand for micro-apartments, on the other hand, could decline in the future. Optimal orientation and light conditions, space for a washing machine/drier and storage space (utility room) in the apartment, as well as an open kitchen with a cooking island all remain important criteria. Nowadays, more value is attached to a good separation of living and private spaces and to privacy in general. However, these desired criteria are always in competition with a (usually tight) budget – here it is a matter of finding the best possible compromise.
What residential mix is recommended for a new build in line with market requirements?
The optimal blend of apartment types and sizes depends, among other things, on the location and target group potential. Walde makes use of various analytical tools that allow a reliable indication of demand. Walde has a well structured, carefully maintained database of around 50,000 prospective clients. Their requirements and desired criteria are recorded in detail and are incorporated into the recommendations on the residential mix.
What marketing measures are used at Walde?
In new-build sales, Walde relies on innovative digital marketing tools, including its own digital showroom, in addition to traditional tools, such as sales documentation and project websites. This enables prospective clients to realistically experience their future home in advance by means of 360° views and virtual tours in 3D (virtual reality). Combined with the apartment configurator, potential buyers are able to try out various extension options; the purchase decision is supported and accelerated.
More questions? Contact us now.
Team
Head of Consulting Construction Projects